Regularly I speak with business owners who want to create an even bigger impact in the world with their product/service or message. And time again cannot help but hear about how worried they are of the future.

    “I can’t sleep because I worry that I wouldn’t be able to close that 100K deal”

    “I’m stressed that I I will lose it all”

    “I feel burnt out and seem like I never get anywhere”

    In all of these cases they work hard (12-14 hour days), trying to make ends meet, especially the first few years. And most of them even have lost the creative energy they had when they first started the business that they love so much, because they’re stressing so much.

    From this space, as you can already tell, it’s almost impossible to create anything! If you’re somebody who thrives under pressure….bravo, you’re a rare gem. Keep reading if you aren’t one.

    While all of these are valid concerns, they’re also unnecessary stress. Most of the time, these worries will never come true.

    But it’s in our human nature to worry…

    So how do you be free around creating a business, especially in that early stage when there are so many uncertainties?

    Something that I always tell my clients is….

    “It's not a sprint, it's a marathon” - Vindya Vee

    A lot of us live like it’s going to end tomorrow, if I don’t get that deal… if I don’t convert that sale… if I don’t get that payment…

    The list goes on.

    So, we work our asses to the ground.

    And quite often we end up feeling burnt out because we haven’t been listening to our body and soul when we need some rest. We haven’t been listening to our mind to know when we need to just take some time out.

    Because we think that this is a short term thing, that we need to be over and done with. And if you can’t wait for it to all be done with…then maybe you’re doing something that’s a means to an end. (I talk about this in a previous article)

    Because most of the time, the projects we work on, takes a long time to bear fruit.

    Sometimes months…

    A lot of the time years…

    But most of us want results when? Yesterday.

    Make more money yesterday.

    Create more clients yesterday.

    Build an empire yesterday.

    But what if you don’t? What if takes a little longer than you expected?

    Imagine what would happen to a marathon runner who run it like a sprint from the get go…

    How long do you think he/she’s going to last? How long is he going to run until he drops dead on the track while the others who’ve understood that this is a marathon surpasses him?

    I’m sure you familiar with the story about the tortoise and the hare.

    It’s not a sprint, it’s a marathon!

    You might think “well…that sounds great but I’ve got bills to pay”

    In which case, take care of those needs some other way. Have back-up funds. Create some reserves some other way. Buy yourself time, so that you can bring that creative energy back.

    You know the one I’m talking about!

    That energy that makes you feel like you’re on top of the world when you’re in your zone.

    Because when you’re in a panicky state, you don’t think straight and you make all the wrong decisions.

    Take the pressure off what you’re creating.

    Whether it’s a business, a piece of artwork, a book you want to write!

    Because with pressure you ain’t going to be your best self. The only thing that will happen is you get stressed out, burn out and make bad decisions.

    Isn’t the whole point of what you want to create, to have fun while doing it anyway?

    Have patience, put in the work, let go of short term outcomes because it’s worth the end goal and be in it for the long haul. Be the hare.

    Run it like a marathon and before you know it, things will start to shift and fall into place automatically.

    Gold medals aren’t won on the day of the race, they’re won in training.

    Years and years and years of training. And it’s easy to forget that sometimes.



    Vindya Vee

    Author Vindya Vee

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